Biba fashion was based on inspirations from Art Nouveau, Art Deco, and Kitsch. Bell swooping sleeves one of their signature shapes.
The Designer Barbara Hulanicki and Simon Fitzsimon her husband spent a million or so on refurbishing the store. It was known as “Big Biba”. The shop not only stocked the Biba clothes and accessories, it also sold, a mixture of other goods. For example, furniture, household goods, decorating materials, sports goods, things for children, food and hosted a restaurant. It was not like the conventional stacked, looking clinical type of store. It was artistic in its design interior and themes. Big Biba closed on that site around 1975.
99 Kensington High Street – Biba Fashion House Opens in 1973
The grand Art deco building contains 7 floors and opened in 1933.