Biba Fashion House Opens in Art Deco Building 10th September 1973

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Biba fashion was based on inspirations from Art Nouveau, Art Deco, and Kitsch. Bell swooping sleeves one of their signature shapes.

The Designer Barbara Hulanicki and Simon Fitzsimon her husband spent a million or so on refurbishing the store. It was known as “Big Biba”. The shop not only stocked the Biba clothes and accessories, it also sold,  a mixture of other goods. For example,  furniture, household goods, decorating materials, sports goods, things for children, food and hosted a restaurant. It was not like the conventional stacked, looking clinical type of store. It was artistic in its design interior and themes. Big Biba closed on that site around 1975.

99 Kensington High StreetBiba Fashion House Opens in 1973

The grand Art deco building contains 7 floors and opened in 1933.

99 Kensington Highstreet the former Derry and Toms department store
99 Kensington Highstreet the former Derry and Toms department store.

This link below has some wonderful photos of the interior of Big Biba Biba Interior

The Designer Barbara Hulanicki, vintage images about Biba Vintage Biba Interior pictures

99 Kensington High St side view
99 Kensington High St side view
99 Kensington High street entrance sign Derry St W8
99 Kensington High street entrance sign Derry St W8

Now Read the Full Story…. Full Biba Fashion Blog Post

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