Brent, the Home of Football is The London Borough of Culture 2020

Core Aims of Brent’s London Borough of Culture 2020 plans

The London Borough of Brent is the 2020 London Borough of Culture and with it comes the responsibility of making the best use of a designated £4.6 million budget. The plan is to run projects along 4 main core themes.


Reflecting on selected moments from Brent’s past;

  • Industrial disputes are known as the Gunswick dispute that lasted 2 years between 1976 and 1978.
  • A giant mural of the late George Michael, for his work around LGBTQ rights. George Michael was a former Kingsbury High School pupil.


Recognition of the major road network that crosses through Brent and the 21 Tube Stations that are found within the borough. In July Kilburn High Road will be closed to all traffic for a big street party, in recognition of Irish migration who traveled from Holyhead down the A5 to London.


From Bob Marley who lived in Neasden to Trojan Records and Island Records, both started in the borough.


Local Heroes and amazing people from the Borough, Raheem Sterling, Zadie Smith

Brent Civic Center is like no other

Brent council has a unique municipal building, the Brent Civic Center, which stands opposite the Wembley arena, in Wembley Park. The architecture of this building has won multiple awards for being one of the greenest buildings in the UK. The foyer is naturally lit, inside the public has access to a huge amphitheater and impressive staircase. The building also houses the Brent public library. The building was designed by Hopkins Architects and opened in 2013.

Love Brent the Borough of Culture 2020
Love Brent the Borough of Culture 2020

The First Virtual Assistant in Brent

Brent Council was the first to use a virtual assistant in one of its reception areas, in the shape of a hologram. Shanice the hologram gave the perfect welcome every time. With the interactive touch screen facility. Directing people how to register Births, Deaths Marriages or Citizenship, where to go what documents even the ability to speak in different languages.

The Head of Registration and nationality at the time Mark Rimmer sparked the idea of seeing a Hologram at Luton Airport.

At the time figures quoted the savings not using a human to do this per year would be £30,000. Shanice would be a snip at the one-off cost of only £12,000  at 2013 prices. The council claims they would save around 17 thousand pounds.

The actress who played the part of Shanice is actually called Shanice Stewart-Jones. Seen in Red Dwarf Coronation Street and Kosmos.

We found on YouTube a clip of Shanice



List of London Designer Outlets at Wembley Park

  • Adidas Outlet
  • Asics
  • Beauty Outlet
  • Bhavi Beauty
  • Bjorn Borg
  • Chapelle Jewellery
  • Champion
  • Claire’s
  • Clarkes Outlet
  • Converse
  • Currency Exchange
  • Denby
  • Dr. Martens
  • Dune London
  • Ernest Jones
  • Fiorelli
  • GAP Outlet
  • Guess
  • H&M
  • Hair Focus
  • Haribo
  • Henckels
  • Holland and Barrett
  • Jack Wills
  • Kurt Geiger
  • Lee
  • Levi’s
  • Linidt
  • Marks & Spencer Outlet store
  • Moss Bros
  • New Balance
  • Newspoint
  • Next Outlet
  • Nike Factory Store
  • Phase Eight
  • ProCook
  • Religion
  • Replay
  • Samsung Support
  • Skechers
  • Skopes
  • Sole Trader
  • Sony Center
  • Sunglass Hut
  • Superdry
  • Tempur
  • The Body Shop
  • The Fragrance Shop
  • The North Face
  • The Works Outlet
  • Trespass
  • Vans
  • Villeroy & Boch
  • Wrangler
  • Yankee Candle










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