L’Oréal’s Lancôme brought French luxury to the main hall of London’s St Pancras International Station in the form of a Pink Eiffel Tower. The illuminated Eiffel Tower stood next to the Lancôme pop-up shop which was the sponsor.
The 36-Foot Eiffel Tower has been built using 1500 bottles of Lancôme La Vie Est Belle fragrance brand.
The display will remain open through the Christmas period until the 4th January 2020, with the pop-up shop remaining open until the 24th December. sadly there is no permanent display of this Eiffel Tower in London, so we only have the pictures of the event to record it’s happening.
Eiffel Tower in London, St Pancras international
St Pancras international is London’s departure terminal for Paris bound Eurostar trains, making this location, particularly well chosen for the Lancôme Eiffel Tower. It is possible to travel on the Eurostar from London’s St Pancras to Paris in 2 hours 16 minutes where Maurice Koechlin and Émile Nouguier designed Eiffel Tower, can be visited.
The pink illuminated Eiffel Tower bears the slogan “Happiness is Here”. When the Christmas show is over, Lancome will donate the 1500 perfume bottles used to construct the Eiffel Tower to the Cancer support charity “Look Good Feel Better”, whose motto, Facing Cancer with Confidence is courageous. Here is their fantastic website link.
Stories About The Real Eiffel Tower
There’s a secret apartment at the top of Eiffel Tower.
Gustave Eiffel didn’t design the tower. It was two engineers who worked in Gustave Eiffel’s company who, in 1884, imagined building a metal tower 300 meters high for the 1889 World’s Fair in Paris.
The Eiffel Tower was supposed to be torn down after 20 years
Hitler ordered the Eiffel Tower to be destroyed
Gustave Eiffel’s company built the metal framework for the Statue of Liberty, in the USA, designed by Auguste Bartholdi and offered to the United States as a gift from France to celebrate the 100th anniversary of the American Declaration of Independence in 1886
The Eiffel Tower has been used as a post office and a theatre
The Perfume Brand ‘La Vie Est Belle Eau De Parfum’
La Vie Est Belle Eau De Parfum was launched by Lancôme in 2012. The perfumers who created the fragrance are Olivier Polge and Dominique Ropion. Branding materials inform us it is incarnated by Julia Roberts, a declaration to the beauty of Life.
Containing Concret of Iris Pallida, Jasmine sambac, Orange Blossom, Patchouli Essence.
Basenotes.net and a few other reviewers online comment on its fragrance notes of Praline and vanilla. Broken down as follows;
Blackcurrant and pear
Iris Jasmine, Orange Blossom
Vanilla, Tonka bean, Praline, Patchouli
LED lights inside the centrepiece provide a nice ambient look, the plan is for them to blink and give a light show at various times. Whilst the photos we took at the time early evening did not seem to be obnoxious or blinding and pleasant to look at, may mean this will look different and subject to change at other times.