L’Oréal’s Lancôme brought French luxury to the main hall of London’s St Pancras International Station in 2019 in the form of a Pink Eiffel Tower. The illuminated Eiffel Tower stood next to the Lancôme pop-up shop which was this years sponsor.
The 36-Foot Eiffel Tower has been built using 1500 bottles of Lancôme La Vie Est Belle fragrance brand.
The display will remain open through the Christmas period until the 4th January 2020, with the pop-up shop remaining open until the 24th December.
Eiffel Tower arrived at St Pancras international
St Pancras international is London’s departure terminal for Paris bound Eurostar trains, making this location, particularly well chosen for the Lancôme Eiffel Tower. It is possible to travel on the Eurostar from London’s St Pancras to Paris in 2 hours 16 minutes where Maurice Koechlin and Émile Nouguier designed Eiffel Tower, can be visited.
The pink illuminated Eiffel Tower bears the slogan “Happiness is Here”. When the Christmas show is over, Lancome will donate the 1500 perfume bottles used to construct the Eiffel Tower to the Cancer support charity “Look Good Feel Better”, whose motto, Facing Cancer with Confidence is courageous. Here is their fantastic website link.
The Perfume Brand ‘La Vie Est Belle Eau De Parfum’
La Vie Est Belle Eau De Parfum was launched by Lancôme in 2012. The perfumers who created the fragrance are Olivier Polge and Dominique Ropion. Branding materials inform us it is incarnated by Julia Roberts, a declaration to the beauty of Life.
Containing Concret of Iris Pallida, Jasmine sambac, Orange Blossom, Patchouli Essence.
Basenotes.net and a few other reviewers online comment on its fragrance notes of Praline and vanilla. Broken down as follows;
Blackcurrant and pear
Iris Jasmine, Orange Blossom
Vanilla, Tonka bean, Praline, Patchouli
LED lights inside the centrepiece provide a nice ambient look, the plan is for them to blink and give a light show at various times. Whilst the photos we took at the time early evening did not seem to be obnoxious or blinding and pleasant to look at, may mean this will look different and subject to change at other times.