The Red on London Buses
In the olden days, it was simple, London Buses were red, red with a few adverts. The red London bus is one of the defining icons of London, known the world over.
In the early 1900s the ‘London General Omnibus Company’ (LGOC), one of the largest bus operators in London made the business decision to paint the entire bus fleet Red in 1907. The ‘London General Omnibus Company’ LGOC became part of the ‘London Passenger Transport Board’ (LPTB) in 1933 and the red continued throughout the London bus fleet. The public brand name between 1933 and 2000 was ‘London Transport’. The new millennium changed the public branding to a 3 letter acronym, ‘TFL’ or ‘Transport For London’
The Age of the ‘Total London Bus Advert’
‘All Change, All Change’
A phenomenon happened during the 2014 world cup year, no England did not win that year, but Adidas got a win over the 38 bus route when it secured total advertising over the entire area of the new generation Routemaster bus, also known as the ‘Boris Bus’. For the first time, they covered the red double-decker in an impressively deep colour black, with the slogan ‘All in or Nothing’
The Best London Bus Adverts
Bus 453 Nike air 720
Ted Baker on the 55 Bus
Back of a Ted Baker design 55 Bus
Tommy Hilfiger on the Bus 38
Belstaff, another fine clothing brand, designed bus add
Ralph Lauren on the number 8 Bus
PlayStation Spiderman add on the 148
‘We Are Bananas’ – the Biggest Banana business in the world
Old School Advertising – the old days of Advertising on London Routemaster
